deGuise Interiors
Challenge
Led by the talented deGuise “Gigi” Chapman, DeGuise Interiors blends Charleston charm with timeless, livable luxury. Inspired by the historic streets and her mother’s artistic flair, Gigi creates homes that tell a story, incorporating Southern elegance into every project. Her design journey began under the crepe myrtle trees and Carolina blue skies, and now she brings that magic into each client’s home.
When building her brand, we wanted to capture her Southern roots and Charleston’s influence while leaving space for clients to see themselves in her designs.
By developing, what we like to call, a “Levi’s” logo, we crafted a versatile brand identity that can stand alone or combine to reveal the full picture of her design philosophy.
Capabilities
Brand Identity
Brand Messaging
Illustrations
Patterns
“Lorin is a dream to work with. Her process is so seamless start to finish. I never had to wonder when I’d receive any components of our project because she was clear with her proposed dates of deliverables, and was also so reachable if I had a quick thought or question.”
Hannah Nigh
